How We Went From Struggling to Going Viral on Purpose

I failed at almost every product I attempted.
Not because I did not work hard. Not because the ideas were trash. I failed because I had no idea what actually makes something grow.

If you have ever felt like you are building in circles, trust me, you are not alone. Most founders do not talk about their losses, but every single one of us has a graveyard of projects that never made it past week one. I had ideas that faded instantly, launches that flatlined, and products I believed in that got zero traction.

And for a long time, I kept thinking the problem was the product.
But it wasn’t.

I was the problem.
I simply did not understand the psychology behind growth.

I did not know why people buy.
I did not know how to communicate value.
I did not know how to position a product.
I did not know what actually triggers momentum.
I did not know how to build community or social proof.
I did not know how to align a product with what people already want.

I kept building features when I should have been understanding people.

That was the real failure.

But then it changed. We finally figured it out

It did not happen overnight. It came from a long stretch of failures that forced us to step back and say, “Okay, clearly we are missing something.”

We stopped focusing on guessing and started focusing on psychology.
We stopped throwing ideas into the wind and started studying behavior.
We stopped thinking like builders and started thinking like users.

And that is the moment everything started clicking.

Once we understood how people think, the entire game shifted.
Launches started hitting over and over.
We began cracking algorithms in a predictable way.
Our content and our campaigns started going viral on purpose, not by luck.
ASO stopped feeling like gambling and started feeling like engineering.
We started seeing patterns, not randomness.
Growth became something we could control.

We went from “hoping something works” to “knowing why it will.”

That clarity changed everything.

This is the reason we built Lwder

We know what it feels like to fail and not know why. It can destroy your confidence and make you question whether you are cut out for this. The hardest part of being a founder is not the work. It is the uncertainty.

Lwder exists to remove that uncertainty.

We share the systems, psychology, and frameworks that turned things around for us.
We want founders to avoid the years of trial and error we went through.
We want you to understand growth the way we finally learned to understand it.
We want to break down the thinking, the patterns, the strategy, and the clarity that actually moves products forward.

Not theory. Not fluff. Real experience. Real lessons. Real momentum.

Failing does not mean you are not good enough. It means you are still becoming

When things fall apart, it is easy to take it personally.
You start wondering if you are the problem.
You start comparing yourself to people who seem like they figured it out faster.
You start thinking maybe this isn’t for you.

But here is the truth that changed everything for us.

Failure is information, not identity.
It tells you what to fix.
It pushes you toward the right skill set.
It prepares you for the version of yourself that actually wins.

Every failed project made us sharper.
Every misstep made us better.
Every attempt made the next one more predictable.

You are not falling behind. You are leveling up. The founder you are becoming is built through the failures you survive, not the ones you avoid.

And now that you are learning the psychology behind growth, things will start clicking for you too. That is the part you should feel good about.

This is the turning point.
You are not failing. You are evolving.
You are getting closer to the moment when everything clicks.

And when it clicks, the entire game feels different.